Case study
Pratichi Sanaye
The challenge
Debut novelist Pratichi Sanaye needed more than a bio page for pratichisanaye.in. The site had to feel like the books themselves — romantic, digital-native, and memorable — teasing a five-chapter, two-book arc without spoiling the narrative.
What we did
- Built a cinematic film-loader intro experience with progress counter
- Designed marquee typography: AUTHOR · STORY · ROMANCE · DIGITAL · WORDS · HEARTBEAT
- Crafted prologue copy: A story in five chapters. Two books. One storyteller.
- Created chapter progress UI (01 / 05) as a teaser for serialized launch
- Optimized for mobile-first social sharing from Instagram and Twitter previews
Results
| Metric | Value |
|---|---|
| Experience type | Cinematic pre-launch prologue |
| Brand pillars | 5-chapter story · 2 books · 1 author |
| Load experience | Film-style intro with progress counter |
| Social share CTR | ~12% from social previews |
| Waitlist signups | 800+ pre-launch |
What we'd do next
Add chapter unlock pages as books release, integrate newsletter for launch alerts, and expand into a full author platform with excerpt reader.