Case study
Let's Start Moving
The challenge
Let's Start Moving needed to compete in Florida's crowded moving market on trust and speed. Phone-only quotes wasted sales time, and prospects had no clear path to understand pricing, service areas, or same-week availability before calling.
What we did
- Designed a conversion-first hero with phone, WhatsApp, and 60-second quote form
- Built multi-step quote capture: from/to city picker, home size, move date, contact details
- Structured service pages for residential, packing, office/commercial, and long-distance moves
- Added a 3-step "How it works" funnel, FAQ, pricing tiers, and fleet gallery
- Published packing-tip blog content and video-quote CTA for complex moves
Results
| Metric | Value |
|---|---|
| Quote form completion | ~60 seconds, 7 fields |
| Service areas | 12+ Florida metros |
| Trust metrics | 4.9/5 · 500+ moves · licensed & insured |
| Form submit rate | ~8–12% of qualified visitors |
| Mobile quote starts | 65%+ of form traffic |
What we'd do next
Connect CRM for instant quote routing, add seasonal capacity messaging, and A/B test flat-rate vs hourly positioning on paid landing pages.